New product in a company · venture building

You have customers, data, and money. You're missing a new product.

An established company has everything a startup dreams of. Yet a new product still takes years to launch, because it gets decided in meetings instead of on the market.

Why it stalls inside a company

Not because people can't do it. A new product plays by different rules than day-to-day operations.

  • The idea circles through presentations for a year and no one has the mandate to say yes or no.
  • The new product waits in line behind keeping the existing system running.
  • The whole budget gets approved upfront, so the first version balloons to the max.
  • Internal IT is stretched thin, and the vendor is waiting for a finished spec no one creates.
  • No one says out loud that maybe it shouldn't be built at all.

How we do it

Like a startup, just with history, data, and regulation that has to be respected.

First we find out what should exist

Interviews with people from operations and with your customers. The output is a spec and a list of what deliberately doesn't fit the first version.

We build first version, not a platform

The goal is something your customers can actually buy, not architecture for next ten years. That comes once there's something to scale.

We connect it to what you already have

Customers, data, billing, registries. That's your advantage over a startup, and it would be foolish to throw it away.

We handle regulation from the start

If new product falls under the parent company's license, auditability and traceability can't be added afterwards.

What you get, and when

2–4 weeks
Spec and a go/no-go decisionRequirements, priorities, a price range, and a clear answer on whether we think it should be built. Useful even if we don't go further.
3–5 months
A first version in the hands of real customersNot an internal demo. A version you can use to measure whether anyone actually wants it.
Onward
Continued development, or a handover to your teamIf the product gets traction, we either keep going or hand it off, documentation included, to your people.

When we'll tell you it doesn't make sense

If it turns out the product solves a problem your customers don't have, we'll tell you and won't build it. We'll likewise tell you when the new product is just a way to work around a problem in the existing system. That doesn't fix it, the problem just duplicates.

Tell us what you're planning.

The first consultation takes half an hour - we recommend a video call, or a phone call. We'll talk through what you need and whether we see ourselves fit to work on it.

Book a call
Write to us
hello@simpledino.com
Call us
+420 774 978 073

We usually reply to emails by next business day.